http://viralthinking.com/2009/02/invest-in-your-branding-and-appearence-please/ Entrepreneurship, Marketing, Design, Social Media, the list goes on... Thu, 15 Apr 2010 18:06:16 +0000 hourly 1 http://wordpress.org/?v=3.0 http://viralthinking.com/2009/02/invest-in-your-branding-and-appearence-please/comment-page-1/#comment-663 Taylor Mon, 16 Feb 2009 14:25:21 +0000 http://viralthinking.com/?p=188#comment-663 I also agree that branding and marketing your business is crucial to staying afloat. I am seeing more and more businesses think that they can just jump in the market and make a million. Unfortunately they hit a will and they hit it hard when they realize that their market is saturated with other businesses doing the exact same thing. Truth is, you need to separate yourself and brand yourself to the likings of your target audience. Why do you think PEPSI and other large corps. are branding themselves to the younger generations? Because thats who buys their product. You have to know who your focus group is and then work within current trends to get them in the door. The same goes for e-commerce websites. If I go to a website and its not visually appealing or has what I expect from an e-commerce site then I will not shop there. I don't care what prices they have or how secure they are. We are all attracted to certain things and that is where branding comes in. Prices, Customer Service, and product can only go so far. Branding and marketing will fill in most of the other voids. I also agree that branding and marketing your business is crucial to staying afloat. I am seeing more and more businesses think that they can just jump in the market and make a million. Unfortunately they hit a will and they hit it hard when they realize that their market is saturated with other businesses doing the exact same thing. Truth is, you need to separate yourself and brand yourself to the likings of your target audience. Why do you think PEPSI and other large corps. are branding themselves to the younger generations? Because thats who buys their product. You have to know who your focus group is and then work within current trends to get them in the door. The same goes for e-commerce websites. If I go to a website and its not visually appealing or has what I expect from an e-commerce site then I will not shop there. I don’t care what prices they have or how secure they are. We are all attracted to certain things and that is where branding comes in. Prices, Customer Service, and product can only go so far. Branding and marketing will fill in most of the other voids.

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